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Product Design


"Diriyah" derives from the Arabic term 'dourouh’, meaning armor, symbolizing protection.

Behind the protective fortress lies a city eager to welcome you in diverse ways, exemplified here

by coffee and dates.

Coffee holds significant cultural importance in the Middle East, especially within Saudi Arabian

culture, symbolizing hospitality, refinement, and generosity.

The coffee maker, known as 'Dallah,' boasts a distinctive design.

The product concept I've selected harmonizes the protective symbolism of Diriyah's walls with

the welcoming of this city.

The handle of the coffee maker reminds us of the Diriyah’s walls and its unique architecture

crafter from adobe, sun-dried mud bricks.


Laila Belkaziz, Valencia, Spain.